For an undergraduate introductory level course in social
psychology. Social Psychology: Goals in Interaction reveals the
motives behind social behavior-why people love, hate, lead, and
follow, for example- and bridges the person and the social
situation. A unique integrated approach to social behavior: What do
terrorist bombings, testosterone, one-minute "hurry dates,"
Facebook, and political smear campaigns have to do with one
another? Social Psychology textbooks typically provide a laundry
list of interesting, but disconnected facts and theories. This
standard approach grabs interest but falls short as a way to learn.
Kenrick, Neuberg, and Cialdini instead provide an integrative
approach, one that both builds upon traditional lessons learned by
the field and pushes those lessons to the cutting-edge. By
organizing each chapter around the two broad questions-"What are
the goals that underlie the behavior in question?" and "What
factors in the person and the situation connect to each goal?" -the
book presents the discipline as a coherent framework for
understanding human behavior. Expanding he integrative theme in
this edition, KNC highlights social psychology as the ultimate
bridge discipline-connectingthe different findings and theories of
social psychology, exploring the field's links to other areas of
psychology (e.g., clinical, organizational, and neuroscience), and
bridging to other important academic disciplines (e.g.,
anthropology, biology, economics, medicine, and law). Opening
mysteries: Each chapter begins with a mystery, designed not only to
grab student interest, but also to organize the ensuing discussion
of scientific research: Why did the beautiful and talented artist
Frida Kahlo fall for the much older, and much less attractive,
Diego Rivera, and then tolerate his numerous extramarital affairs?
What psychological forces led the Dalai Lama, the most exalted
personage in Tibet, to forge a lifelong friendship with a foreign
vagabond openly scorned by Tibetan peasants? Why would a boy
falsely confess to murdering his own mother? The latest
scholarship, engaging writing, engrossing real-world stories and
the authors' strengths as renowned researchers and expert teachers,
all come together to make the fifth edition of Social Psychology:
Goals in Interaction an accessible and engaging read for students,
while providing a modern and cohesive approach for their teachers.
Check out the authors' website! www.knc5.com/Ad_Psych
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