Douglas Rushkoff has spent nearly a decade advising companies on
the ways they can re-orient their businesses to the transformations
the internet has caused. Through his speaking and consulting,
Rushkoff has discovered an important and unrecognized shift in
business. Too many companies are panicked and operating in survival
mode when the worst of the crisis has already passed. Likening the
internet transformation to the intellectual and technological
ferment of the Enlightment, Rushkoff suggests we have a remarkable
opportunity to re-integrate our new perspective with the work we
actually do. Instead of running around trying to "think out of the
box," Rushkoff demonstrates, now is the time to "get back in the
box" and improve the way we do our jobs, run our operations and
drive innovation from the ground up. Combining stories gleaned from
his consulting with a thrilling tour of history's dramatic moments
and clever readings of cultural shift we've just experienced,
Rushkoff offers a compelling vision of the simple and effective
ways businesses can re-invigorate themselves.
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