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Books > Social sciences > Psychology > Social, group or collective psychology
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Six Degrees of Social Influence - Science, Application, and the Psychology of Robert Cialdini (Hardcover)
Loot Price: R1,153
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Six Degrees of Social Influence - Science, Application, and the Psychology of Robert Cialdini (Hardcover)
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Over the course of the last four decades, Robert Cialdini's work
has helped spark an intellectual revolution in which social
psychological ideas have become increasingly influential. The
concepts presented in his book, Influence: The Psychology of
Persuasion, have spread well beyond the geographic boundaries of
North America and beyond the field of academic social psychology
into the areas of business, health, and politics. In this book,
leading authors, who represent many different countries and
disciplines, explore new developments and the widespread impact of
Cialdini's work in research areas ranging from persuasion strategy
and social engineering to help-seeking and decision-making. Among
the many topics covered, the authors discuss how people
underestimate the influence of others, how a former computer hacker
used social engineering to gain access to highly confidential
computer codes, and how biology and evolution figure into the
principles of influence. The authors break new ground in the study
of influence.
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