Books > Social sciences > Sociology, social studies > Anthropology
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Solving Modern Problems With a Stone-Age Brain - Human Evolution and the Seven Fundamental Motives (Paperback)
Loot Price: R480
Discovery Miles 4 800
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Solving Modern Problems With a Stone-Age Brain - Human Evolution and the Seven Fundamental Motives (Paperback)
Series: APA LifeTools
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Loot Price R480
Discovery Miles 4 800
Expected to ship within 12 - 17 working days
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Sharing stories and advice rooted in the science of evolutionary
psychology, father and son authors Doug Kenrick and David
Lundberg-Kendrick pinpoint the dangers of stone-age problem solving
for our lives today, and present a new, systematic way to survive
and be happy in the modern world. Over millennia, we humans have
evolved a set of motivational systems to help us solve the seven
basic problems of existence: surviving, protecting ourselves from
attackers, forming friendships, winning respect, attracting mates,
hanging onto mates, and caring for our families. We seek the same
goals in the 21st century. However, the saber-tooth tigers and
rival tribes that once threatened us have been replaced by
marketers peddling sugar-laden foods, pundits fanning the culture
war flames, and payday loan companies scamming those who can least
afford it. Through a series of engaging narratives and
science-based life tips, this book helps us see past our
electronics and lattes and gain helpful insights into achieving the
life we want.
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