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Books > Business & Economics > Business & management > Business strategy
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Adding Prestige to Your Portfolio - How to Use the Creative Luxury Process to Develop Products Everyone Wants (Hardcover)
Loot Price: R2,317
Discovery Miles 23 170
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Adding Prestige to Your Portfolio - How to Use the Creative Luxury Process to Develop Products Everyone Wants (Hardcover)
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Expand your existing portfolio by using the creative luxury process
to elevate specific products and provide greater value to
customers. Contrary to popular belief, luxury is a well-defined
code that can be reapplied to any other product or service to
enhance its value. Adding Prestige to Your Portfolio reveals how
non-luxury companies can apply the principles of luxury and
creativity to transition parts of their portfolio to luxury status.
Adding Prestige to Your Portfolio describes how companies can
elevate any product or service at each step of the customer buying
journey (awareness, search and compare, purchase, use, advocate).
By applying the creativity technique Closed World Principle,
readers can determine which luxury benefits (security, fun,
self-respect, self-fulfillment, accomplishment, recognition,
relationships or belonging) would best map to their product or
service and garner the greatest business impact at that particular
stage of the customer buying journey. Illustrated with examples
from industries as diverse as healthcare and industrial equipment,
Adding Prestige to Your Portfolio shows companies how to borrow the
elements of luxury and sprinkle them throughout the customer
experience in order to strengthen loyalty and increase their appeal
to potential new customers. Online resources include sample
syllabi, templates to aid in application of framework, case studies
and discussion questions.
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