The ultimate playbook for using artificial intelligence to
communicate effectively, build teams, and win customers Not long
ago, we imagined a hyper-connected world full of trust and
openness--a world where effortless communication would bring about
a new understanding between people everywhere. Judging from our
current environment, this vision of the future may have been overly
optimistic. With infinite channels and countless voices flooding
them with messages, most people have become highly skeptical and
guarded by necessity. As a result, communication is much harder
than ever before. Despite the unprecedented connectivity enabled by
modern technology, we are far less likely to trust and to invest
the time needed to build strong relationships. How can we use
technology to reverse this trend? A groundbreaking new branch of
artificial intelligence--Personality AI--may be the answer.
Combining traditional machine learning, data analytics, and
behavioral psychology, Personality AI helps professional
communicators tear down walls, establish trust with their
audiences, and utilize data to build meaningful relationships,
strengthen empathy, and win more customers. Predicting Personality
is a practical, real-world playbook for any individual or business
whose success hinges on the ability to communicate effectively and
build teams. Authors Drew D'Agostino and Greg Skloot--CEO and
President, respectively, of Crystal, the app that tells you
anyone's personality--show you how businesses can leverage
Personality AI and machine learning to grow faster and communicate
more effectively than was previously possible. This reader-friendly
guide teaches you what Personality AI is, how it works, and
demonstrates its practical applications in both life and business.
This book: Explains how to understand personality types in various
contexts, including sales, recruiting, coaching Provides guidelines
for using personality data to learn and execute Explores ethics and
compliance considerations surrounding the use of Personality AI
Offers valuable insights from a leader in the business applications
of Personality AI Predicting Personality: Using AI to Understand
People and Win More Business is a must-have guide for C-suite
executives, sales and marketing professionals, coaches, recruiters,
and business owners.
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