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Books > Science & Mathematics > Science: general issues > Popular science
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Everything is Obvious - Why Common Sense is Nonsense (Paperback, Main)
Loot Price: R338
Discovery Miles 3 380
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Everything is Obvious - Why Common Sense is Nonsense (Paperback, Main)
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Loot Price R338
Discovery Miles 3 380
Expected to ship within 10 - 15 working days
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Sociologist Duncan Watts explains in this provocative book that the
explanations that we give for the outcomes that we observe in life
- explanations that seem obvious once we know the answer - are less
useful than they seem. Watts shows how commonsense reasoning and
history conspire to mislead us into thinking that we understand
more about the world of human behavior than we do; and in turn, why
attempts to predict, manage, or manipulate social and economic
systems so often go awry. Only by understanding how and when common
sense fails can we improve how we plan for the future, as well as
understand the present-an argument that has important implications
in politics, business, marketing, and even everyday life.
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