Small businesses with an international intention tend to adopt a
proactive approach to e-commerce in order to benefit from this
medium, taking advantage of electronic developments in the global
marketplace. E-Commerce Adoption and Small Business in the Global
Marketplace: Tools for Optimization focuses on the adoption of
e-commerce applications that optimize potential opportunities
presented to organizations. With expert international
contributions, this advanced publication provides a comprehensive
account of developments in the new and exciting area of research
and study.
General
| Imprint: |
Business Science Reference
|
| Country of origin: |
United States |
| Release date: |
2010 |
| First published: |
2010 |
| Dimensions: |
280 x 216 x 22mm (L x W x T) |
| Format: |
Hardcover
|
| Pages: |
370 |
| ISBN-13: |
978-1-60566-998-4 |
| Categories: |
Books >
Business & Economics >
Business & management >
E-commerce
Promotions
|
| LSN: |
1-60566-998-9 |
| Barcode: |
9781605669984 |
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