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Reading Bridal Magazines from a Critical Discursive Perspective (Hardcover)
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Reading Bridal Magazines from a Critical Discursive Perspective (Hardcover)
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Bridal magazines have become increasingly popular in Western
society, proliferating the idea of a 'princess bride' on her 'big
day'. Yet little has been written on how the ever-expanding wedding
media and the popular wedding culture constructs gender and affects
the ways women live and experience their weddings. Offering a
critique of contemporary wedding discourse, this book marries
together analyses of media texts and their reception to propose a
new approach to media discourse. The analysis richly illustrates
how women are invited to embrace not only the stereotypical idea of
bridal femininity but also a consumptive way of experiencing it.
Through examination of brides' accounts of their 'big days', the
book observes the imprints of the popular gender imagery on their
self-portraits and self-narratives, and describes the women's
diverse approaches to them. Based on insights from gender and
critical discourse studies, sociology and audience research, this
exploration illuminates the ongoing debate on 'media and gender'
and its methodological approaches.
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