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Big Data, Big Innovation - Enabling Competitive Differentiation through Business Analytics (Hardcover)
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Big Data, Big Innovation - Enabling Competitive Differentiation through Business Analytics (Hardcover)
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A practical guide to leveraging your data to spur innovation and
growth Your business generates reams of data, but what do you do
with it? Reporting is only the beginning. Your data holds the key
to innovation and growth you just need the proper analytics. In Big
Data, Big Innovation: Enabling Competitive Differentiation Through
Business Analytics, author Evan Stubbs explores the potential gold
hiding in your un-mined data. As Chief Analytics Officer for SAS
Australia/New Zealand, Stubbs brings an industry insider's
perspective to guide you through pattern recognition, analysis, and
implementation. Big Data, Big Innovation: Enabling Competitive
Differentiation Through Business Analytics details a groundbreaking
approach to ensuring your company's upward trajectory. Use this
guide to leverage your customer information, financial reports,
performance metrics, and more to build a rock-solid foundation for
future growth. * Build an effective analytics team, and empower
them with the right tools * Learn how big data drives both
evolutionary and revolutionary innovation, and who should be
responsible * Identify data collection and analysis opportunities
and implement action plans * Design the platform that suits your
company's current and future needs * Quantify performance with
statistics, programming, and research for a more complete picture
of operations Effective management means combining data, people,
and analytics to create a synergistic force for innovation and
growth. If you want your company to move forward with confidence,
Big Data, Big Innovation: Enabling Competitive Differentiation
Through Business Analytics can show you how to use what you already
have and acquire what you need to succeed.
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