TURN YOUR CHALLENGES INTO SUCCESSES - LEARN HOW AND WHY SOME
TEAM STRUGGLE AND SOME SUCCEED
This groundbreaking resource defines what business analytics is,
the immense value it brings to an organization, and how to harness
its power to gain a competitive edge in the marketplace. Author
Evan Stubbs provides managers with the tools, knowledge, and
strategies to get the organizational commitment you need to get
business analytics up and running in your company.
Drawing from numerous practical examples, "The Value of Business
Analytics "provides an overview of how business analytics maps to
organizational strategy and through examining the mistakes teams
commonly make that prevent their success, author Evan Stubbs
uncovers a four-step framework which helps improve the odds of
success.
Built on field-tested experience, "The Value of Business
Analytics "explains the importance of and how to: Define the Value:
Link analytics outcomes to business value, thereby helping build a
sense of urgency and a need for change.Communicate the Value:
Persuade the right people by understanding what motivates
them.Deliver the Value: Link tactical outcomes to long-term
strategic differentiation.Measure the Value: Validate wins and
deliver continuous improvement to help drive ongoing
transformation.
Translating massive amounts of data into real insight is beyond
magic--it's competitive advantage distilled. Nothing else offers an
equivalent level of agility, productivity improvement, or renewable
value. Whether you're looking to quantify the value of your work or
generate organizational support, learn how to leverage advanced
business analytics with the hands-on guidance found in "The Value
of Business Analytics."
Drawing on the successes and failures of countless
organizations, author Evan Stubbs provides a reference rich in
content that spans everything from hiring the right people,
understanding technical maturity, assessing culture, and
structuring strategic planning. A must-read for any business
analytics leader and an essential reference in shifting the
perspective of business analytics away from algorithms towards
outcomes.
Learn how to increase the odds of successful value creation with
"The Value of Business Analytics."
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