Welcome to Loot.co.za!   Sign in / Register |Wishlists & Gift Vouchers |Help | Advanced search
0
Your cart

Your cart is empty

Books > Business & Economics > Business & management > Business strategy

Buy Now

Competitive Strategies - Managing the Present, Imagining the Future (Paperback, 1st ed. 2013) Loot Price: R1,490
Discovery Miles 14 900
Repayment Terms: R140 pm x 12*
Add to cart
Competitive Strategies - Managing the Present, Imagining the Future (Paperback, 1st ed. 2013): E. Valdani, A. Arbore

Competitive Strategies - Managing the Present, Imagining the Future (Paperback, 1st ed. 2013)

E. Valdani, A. Arbore

Series: Bocconi on Management

 (sign in to rate)
Loot Price R1,490 Discovery Miles 14 900 | Repayment Terms: R140 pm x 12*

Bookmark and Share

Expected to ship within 10 - 15 working days

This book proposes a new framework to effectively manage both offensive and defensive marketing strategies. It reinterprets the competitive challenge as a circular journey, that is, an endless sequence of three competitive "seasons." The authors call them the games of movement, imitation, and position.

General

Imprint: Palgrave Macmillan
Country of origin: United Kingdom
Series: Bocconi on Management
Release date: November 2012
First published: 2013
Authors: E. Valdani • A. Arbore
Dimensions: 216 x 140mm (L x W)
Format: Paperback
Pages: 272
Edition: 1st ed. 2013
ISBN-13: 978-1-349-33727-9
Categories: Books > Business & Economics > Business & management > Business strategy
Books > Business & Economics > Business & management > Management & management techniques > General
Books > Business & Economics > Business & management > Sales & marketing > General
Promotions
LSN: 1-349-33727-7
Barcode: 9781349337279

Is the information for this product incomplete, wrong or inappropriate? Let us know about it.

Does this product have an incorrect or missing image? Send us a new image.

Is this product missing categories? Add more categories.

Review This Product

No reviews yet - be the first to create one!
Books | DVD | Games | Music | Computers | Electronics | Fashion | Sport | Kitchen | Home | Pets | DIY | Toys | Baby | Health & Beauty | Stationery | Arts & Crafts
Need help?
My account
Services
Networking
Partners