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Values - How to Bring Values to Life in Your Business (Hardcover)
Loot Price: R2,164
Discovery Miles 21 640
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Values - How to Bring Values to Life in Your Business (Hardcover)
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What matters to us? One way of answering that question is through
the lens of values, which have a powerful influence on our
attitudes and behaviours. Yet it can be difficult for businesses to
realize the true potential of values, which is to engage staff,
customers and suppliers in an emotional way that touches on their
own core motivations. Drawing on a range of case studies worldwide,
including "profit with purpose" businesses such as co-operatives,
this short guide reveals how to make a success of values. By
unpacking what we mean by values and ethics, and setting out a
series of practical approaches, Ed Mayo presents how values can
become a natural part of commercial life. This book identifies both
the pitfalls and the potential of bringing values into the heart of
an organization, from a bank that responds to an ethical crisis to
a fast-growing worker co-operative founded on the values of
equality. The values that guide your business are not necessarily
the ones that are written down, or that you would expect. There is
no one right or wrong set of values, but there is power and
potential in making the most of the values that are right for the
business you are in. By reading Values: How to Bring Values to Life
in Your Business, you will find out more about the business that
you are, and the business that you could be.
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