The more that media and advertising bombard consumers with
messages, the more consumers find ways to filter out everything
except for what interests them as individuals. What are the
consequences -- for individuals and society -- of this trend?
Media consultant Ed Shane convincingly demonstrates that we are
moving from a society in which the mass media created a sense of
connection among individuals to one in which the media now foster a
"self-editing" consumer who filters out collective experience and
universal knowledge, the organizational benchmarks of culture. As a
result, he foresees an uncivil society composed of inwardly focused
citizens with little or no ability to learn from historical
experience.
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