For organizations to be successful in the cut-throat world of
fundraising, they cannot simply be needy. Or simply be a 'good
cause'. They cannot just have a good story to tell, or an
interesting and creative way to tell it. The organization must, as
a whole, be worthy of support in every way, and sufficiently
prepared to receive it and put it to proper use. Sluga and Barrow
explain how to go about it.
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