Mastering the Supply Chain is an introduction to supply chain
management. The book integrates theory with practice and aims to
create a cross-functional mindset in students and practitioners. It
provides a wide overview of relevant supply chain concepts and sets
out the challenges that need to be overcome in order to find
practical ways of implementing these in a real company situation.
Readers are continuously asked to actively reflect on the choices
they make, thus experiencing first-hand the many challenges that
good and effective supply chain management presents. Mastering the
Supply Chain presents a different way of learning that puts the
reader at the heart of a life-like situation, so that they
experience the impact of every decision they make, not just in
their own 'silo' but across the business. In this way, they will
learn that many supply chain concepts are relatively simple to
understand, but not so easy to apply in reality. Chapter 6 helps
students to pull everything they've learned together and see how
the concepts play out in the real world by guiding them through an
interactive demonstration of the online business simulation game
The Fresh Connection (free access is included with the book). This
is a key text for students on supply chain management BScs and MScs
as well as background reading for students playing the full version
of The Fresh Connection Business Simulation game.
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