The role of design is becoming increasingly important in business
and research has shown the positive impact design can have on
company performance. Furthermore, as competition intensifies and
product life-cycles shorten, there is a greater need for new and
innovative products and services. In line with this increase in
demand for innovation, there has also been an increase in demand
for consulting services that can provide expertise and a fresh
perspective. One such company who have noted this trend is Elephant
Strategy + Design, one of India's largest design companies. Based
on the above, it is the objective of this book to arrive at a
design innovation model that will allow companies to help better
understand their client and their business environment, to then
lead to innovative design solutions, and ultimately business
opportunities, through design and design thinking. This book
employs an abductive methodology whereby theoretical framework,
empirical fieldwork, and case analysis evolve simultaneously as
this approach is suitable when developing new models and theories.
The empirical fieldwork was conducted over a two month period at
Elephant in India.
General
Is the information for this product incomplete, wrong or inappropriate?
Let us know about it.
Does this product have an incorrect or missing image?
Send us a new image.
Is this product missing categories?
Add more categories.
Review This Product
No reviews yet - be the first to create one!
Welcome to Loot.co.za!
Sign in / Register |Wishlists & Gift Vouchers |Help | Advanced search
