In this provocative book, Edward Schiappa argues that rhetorical
theory did not originate with the Sophists in the fifth century
B.C.E, as is commonly believed, but came into being a century
later. Schiappa examines closely the terminology of the
Sophists-such as Gorgias and Protagoras-and of their reporters and
opponents-especially Plato and Aristotle-and contends that the
terms and problems that make up what we think of as rhetorical
theory had not yet formed in the era of the early Sophists. His
revision of rhetoric's early history enables him to change the way
we read both the Sophists and Aristotle and Plato. Schiappa
contends, for example, that Plato probably coined the Greek word
for rhetoric; that Gorgias is a "prose rhapsode" whose style does
not deserve the criticism it has received; that Isocrates
deliberately never uses the Greek work for "rhetoric" and that our
habit of pitting him versus Plato as "rhetoric versus philosophy"
is problematic; and that Aristotle "disciplined" the genre of
epideictic in a way that robs the genre of its political
importance. His book will be of great interest to students of
classics, communications, philosophy, and rhetoric.
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