Winner, Speech Communication Association Award for Distinguished
Scholarship
This is a book that, almost singlehandedly, freed scholars from the
narrow constraints of a single critical paradigm and created a new
era in the study of public discourse. Its original publication in
1965 created a spirited controversy. Here Edwin Black examines the
assumptions and principles underlying neo-Aristotelian theory and
suggests an alternative approach to criticism, centering around the
concept of the "rhetorical transaction." This new edition,
containing Black's new introduction, will enable students and
scholars to secure a copy of one of the most influential books ever
written in the field.
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