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Entrepreneurial Marketing - How to Develop Customer Demand (Paperback, 3rd edition) Loot Price: R1,549

Discovery Miles 15 490

Repayment Terms: R145 pm x 12*

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Entrepreneurial Marketing - How to Develop Customer Demand (Paperback, 3rd edition): Edwin J. Nijssen

Entrepreneurial Marketing - How to Develop Customer Demand (Paperback, 3rd edition)

Edwin J. Nijssen

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Loot Price R1,549 Discovery Miles 15 490 | Repayment Terms: R145 pm x 12*

Expected to ship within 12 - 17 working days

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Novel effectuation-based approach; bridging this new approach with traditional core marketing concepts, such as targeting/positioning and marketing mix; Clear structure of chapters with key points, advice, features and summaries; Third edition fully updated to include coverage of leveraging big data analysis, further practical tools, updated references, cases and examples throughout, and updated online resources

General

Imprint:	Routledge
Country of origin:	United Kingdom
Release date:	September 2021
First published:	2022
Authors:	Edwin J. Nijssen
Dimensions:	234 x 156 x 25mm (L x W x T)
Format:	Paperback
Pages:	164
Edition:	3rd edition
ISBN-13:	978-0-367-44532-4
Categories:	Books > Business & Economics > Economics > General Books > Business & Economics > Business & management > Management of specific areas > Research & development management Books > Business & Economics > Business & management > Sales & marketing > Sales & marketing management Books > Business & Economics > Business & management > Business mathematics & systems > General Promotions
LSN:	0-367-44532-8
Barcode:	9780367445324