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Books > Business & Economics > Economics
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Entrepreneurial Marketing - How to Develop Customer Demand (Hardcover, 3rd edition)
Loot Price: R4,735
Discovery Miles 47 350
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Entrepreneurial Marketing - How to Develop Customer Demand (Hardcover, 3rd edition)
Expected to ship within 12 - 17 working days
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Novel effectuation-based approach; bridging this new approach with
traditional core marketing concepts, such as targeting/positioning
and marketing mix; Clear structure of chapters with key points,
advice, features and summaries; Third edition fully updated to
include coverage of leveraging big data analysis, further practical
tools, updated references, cases and examples throughout, and
updated online resources
General
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