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Books > History > History of specific subjects > Economic history
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Wall Street to Main Street - Charles Merrill and Middle-Class Investors (Paperback, New ed)
Loot Price: R1,037
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Wall Street to Main Street - Charles Merrill and Middle-Class Investors (Paperback, New ed)
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Wall Street to Main Street, first published in 1999, focuses on the
spectacularly successful career of financier Charles Merrill
(1885-1956), the founder of Merrill Lynch & Co., the world's
largest brokerage and investment firm. Merrill was the most
innovative entrepreneur in the United States financial services
sector in the twentieth century and the most important figure in
promoting common stocks as a prudent long-term investment vehicle
for members of the American middle class. With more than 100 branch
offices across the nation, his firm solicited millions of
middle-class households and became famous for bringing Wall Street
to Main Street in the post-World War II era. Today, American
investors hold, either directly or indirectly through mutual funds,
a greater percentage of common stocks in their financial portfolios
than do the citizens of any other country. Based on archival
sources, this book is the first biography published about the
career of this major Wall Street figure.
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