People do bad things. They misspeak, mislead, and misbehave. They
lie, cheat, steal, and kill. Often, afterward, they apologize. In
Sorry About That, linguist Edwin Battistella analyzes the public
apologies of presidents, politicians, entertainers, and
businessmen, situating the apology within American popular culture.
Battistella offers the fascinating stories behind these apologies
alongside his own analysis of the language used in each. He uses
these examples to demonstrate the ways in which language creates
sincere or insincere apologies, why we choose to apologize or
don't, and how our efforts to say we are sorry succeed or fail.
Each chapter expands on a central concept or distinction that
explains part of the apology process. Battistella covers memorable
apologies from McDonald's and Martha Stewart, Oprah Winfrey and
James Frey, Mel Gibson and Jane Fonda, Bill Clinton and Barack
Obama, and many more. Moving back and forth between examples and
concepts, Battistella connects actual apologies with the broader
social, ethical, and linguistic principles behind them. Readers
will come away from the book better consumers of apologies-and
better apologizers as well.
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