This book presents a comprehensive framework, six pathways of
connection, which explains the impact of public diplomacy on
achieving foreign policy goals. The comparative study of three
important public diplomacy practitioners with distinctive
challenges and approaches shows the necessity to move beyond soft
power to appreciate the role of public diplomacy in global
politics. Through theoretical discussions and case studies, six
pathways of connection is presented as a framework to design new
public diplomacy projects and measure their impact on foreign
policy.
General
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