This book focuses on the complexities of the communication of
health-related messages and information through the use of case
studies. The expert contributors to this volume are scholars who,
during their research and consulting, grapple with many of the
issues of concern to those studying health communication. While
several introductory books offer brief case studies to illustrate
concepts covered, this book provides in-depth cases that enable
more advanced students to apply theory to real situations.
General
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