Business consultants everywhere preach the benefits of
innovation--and promise to help businesses reap them. A trendy
industry, this type of consulting is centered around courses,
workshops, books, and conferences, all claiming to hold the secrets
of success. But what kind of promises does the notion of innovation
entail? What is it about the ideology and practice of business
innovation that has made these consulting firms so successful at
selling their services to everyone from small start-ups to Fortune
500 companies? Most importantly, what does business innovation
actually mean for work and our economy in general in 2019? In
Creativity on Demand, cultural anthropologist Eitan Wilf seeks to
answer these questions by returning to the fundamental and
pervasive expectation of continual business innovation. Wilf
focuses a keen eye on how our obsession with innovation stems from
the long-standing value of acceleration in capitalist society.
Based on ethnographic work with innovation consultants in the
United States, he reveals, among other surprises, how routine the
culture of innovation is in reality. Procedures and strategies are
repeated in a formulaic way, and imagination is harnessed as a new
professional ethos, not always to generate genuinely new thinking,
but also to produce predictable signs of continual change. A
masterful look at the contradictions of our capitalist age,
Creativity on Demand is a model for the anthropological study of
our cultures of work.
General
| Imprint: |
University of Chicago Press
|
| Country of origin: |
United States |
| Release date: |
February 2019 |
| Authors: |
Eitan Y. Wilf
|
| Dimensions: |
229 x 152mm (L x W) |
| Format: |
Hardcover - Cloth over boards
|
| Pages: |
240 |
| ISBN-13: |
978-0-226-60683-5 |
| Categories: |
Books
|
| LSN: |
0-226-60683-X |
| Barcode: |
9780226606835 |
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