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Books > Social sciences > Psychology > Social, group or collective psychology
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Evolution, Politics and Charisma - Why do Populists Win? (Hardcover)
Loot Price: R4,919
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Evolution, Politics and Charisma - Why do Populists Win? (Hardcover)
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Evolution, Politics and Charisma: Why do Populists Win? shines
compelling new light on the way in which the systematic targeting
and manipulation of human physiology remain a cornerstone of all
populist political campaigns. Readers wishing to make sense of the
populist juggernauts of Trump and Brexit and of the cyclical and
formulaic nature of the rise and fall of charismatic populism will
find this book particularly appealing. Elesa Zehndorfer begins by
presenting a highly applied explanation of the critical importance
of political physiology, physiology theory, neuroscience and
evolutionary biology in populist charismatic politics. She later
eloquently explains how manipulation of physiological variables
(such as heightened testosterone and dopamine) renders the
political rally one of the most powerful weapons in a populist
leaders' campaign. Weber's seminal conceptualisation of charisma
'in statu nascendi' and Hyman Minsky's insightful theories of
cyclical boom-and-bust scenarios are then juxtaposed alongside
physiological theory to greatly amplify our understanding of the
powerful biological antecedents of charismatic populism. These
theoretical observations are then applied directly to recent
high-profile populist campaigns - including the 2016 Trump
Presidential campaign and early Presidency - and the Brexit
referendum, to elucidating and compelling effect. Ultimately,
Evolution, Politics and Charisma paints a clear evolutionary
picture of the way in which politics is an emotional - not a
rational - process, where our emotions are continually targeted to
great, and strategic, effect, and where the most recent
intersection of technology and physiology has driven the greatest
surge in populism ever seen across the Western hemisphere since the
1930's. Acknowledging this reality opens up exciting vistas in our
understanding of the true power of charismatic populism and
provides answers as to how its seductive and often dangerous power
can be effectively resisted.
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