The radical restructuring of organizations can have momentous
effects and not all of them are good. In fact, many are actually
bad and may cause serious harm. How management can remedy these ill
effects systematically and restore stability to their traumatized
organizations is the theme of Dr. Geisler's compelling new book.
How do we clean up the mess from poorly conceived, badly
implemented, and ultimately unsuccessful restructurings? How can
managers, who have been caught up in these changes and who are as
disrupted by them as anyone, regain their own equilibrium and help
the healing and reconstructive process take hold? Geisler's answers
to these questions are essential reading for corporate executives
in all types of organizations (public and private both), and for
academics and students.
Dr. Geisler lists the problems associated with radical change
and describes the futility of total corporate transformations in
general. In addition, he develops a staged process by which
managers can counteract the side effects of radical change
programs. By showing that the beneficial effects of radical
corporate change are usually transient, Dr. Geisler's process is a
key ingredient in any effort designed for the long-term survival of
the firm and the preservation of its strategic goals and methods.
Thus, not only does Geisler provide a sound, well-reasoned
criticism of corporate restructuring, but he offers something that
few if any other books can offer: a workable means to cope
constructively with the effects of its many failures.
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