"Experienced proposal writers should not be misled into thinking
this book is for the novice alone. Everyone who has an idea or
project to sell in any communication venue can gain a competitive
edge and profit well from the ideas presented here." --Mary Alice
Shaver, Associate Professor, University of North Carolina, Chapel
Hill "Proposal Savvy is a unique book that both media professionals
and students will find is an invaluable guide to generating
proposals. Highly readable and interesting, it takes the reader
step-by-step through the proposal process, from creating ideas to
delivering the finished product. I particularly liked the sections
on 'how the pros do it', which nicely illustrate how the author's
ideas can be applied in the real world. This book leaves no stone
unturned, with pointers on dress, posture, and eye contact and an
entire chapter devoted to how to effectively use visuals to present
your final proposal. This comprehensive reference source will
undoubtedly, have a major impact on the art of proposal writing for
years to come." --Roy L. Moore, Professor, School of Journalism and
Telecommunications, University of Kentucky Learn how to: -
Evaluate, verify, and analyze information in order to compose an
evidence-based proposition - Target the audiences you intend to
inform or influence - Eliminate counterarguments and resistance
before the fact - Deliver an effectively researched and
persuasively presented proposal Proposal Savvy defines, clarifies,
and demystifies each phase of proposal development. No more
guesswork. You will learn how to employ the time-honored process of
problem solving and the critical/creative-thinking skill that
drives it, how this reasoning system applies to not just a few but
a variety of proposal opportunities, and how to anticipate and
overcome barriers to a "yes" decision from executive or client.
Proposal Savvy also explains how to deliver a persuasive oral
argument of the written document and how to enhance the delivery
with effective use of visual aids. In addition, over 40 seasoned
professionals in print and broadcast, public relations, and
advertising at 22 major media houses across the country introduce
actual proposal cases they've resolved. Their discussions
illustrate how the principles of problem solving and
critical/creative thinking described in the book play out for
proposal making in the real world of mass media. Proposal Savvy
offers the means to produce an artfully designed and powerfully
persuasive proposal that stands up to question. This book will
interest the novice and professional alike--all those who must
produce ideas and present them to newspaper editors, broadcast
directors, public relations and advertising executives, and
ultimately the client. Educators interested in teaching their
students disciplined work habits and developing abilities to
thinking critically and creatively will find this text a rewarding
instructional tool.
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