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Consumer Economics - Issues and Behaviors (Hardcover, 4th edition)
Loot Price: R2,693
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Consumer Economics - Issues and Behaviors (Hardcover, 4th edition)
Expected to ship within 12 - 17 working days
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From artificial intelligence to identity theft, from what we once
thought of as unshakeable institutions to increasing concerns about
privacy and sustainability, consumer issues are an integral part of
daily life. This updated fourth edition of Consumer Economics
offers students an accessible and thorough guide to the concerns
surrounding the modern consumer and brings to light the
repercussions of making uninformed decisions in today's global
economy. This definitive textbook introduces students to these
potential issues and covers other key topics including consumer
behavior, the history of the consumer movement, personal finance,
legal rights and responsibilities, and marketing and advertising.
Combining theory and practice, students are introduced to both the
fundamentals of consumer economics and how to become
better-informed consumers themselves. Highlights in this new
edition include the following: New case studies and critical
thinking projects to encourage students to develop their critical
thinking skills through analyzing consumer issues. Expanded
coverage of social media and the impact of social influence on
consumers. Revised consumer alerts: practical advice and guidance
to help students make smart consumer decisions. A companion website
with PowerPoint slides for each chapter. Fully updated, this
textbook is suitable for students studying consumer sciences-what
works, what does not, and how consumers are changing.
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