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Social Influence and Sustainable Consumption (Paperback, Softcover reprint of the original 1st ed. 2015)
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Social Influence and Sustainable Consumption (Paperback, Softcover reprint of the original 1st ed. 2015)
Series: International Series on Consumer Science
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This forward-looking volume examines the role of social
influence--including social media--in creating and fostering
sustainable consumer behavior. Using the concepts behind social
influence theory as a launching point, it describes humans' need
for social networks and identifies the core components of buying,
such as consumer goals and the gathering of opinions. From here,
chapters examine ways social influence can encourage and support
sustainable consumption, from buying green products to recycling
packaging materials to supporting environmentally responsible
brands. Real-world examples, critical thinking questions, a
breakdown of strategies for influencing behavior, and pertinent
references give the book extra dimensions of value. Among the
featured topics:Â Social influence: why it matters. Values,
attitudes, opinions, goals, and motivation. What we buy and who we
listen to: the science and art of consumption. Decision making and
problem solving. Households: productivity and consumption.
Sustainably managing resources in the built environment. Between
its nuanced understanding of social connections and its up-to-date
lens on technology, Social Influence and Sustainable Consumption is
must reading for researchers in the fields of consumer psychology,
consumer behavior, and consumer sustainability.
General
Imprint: |
Springer International Publishing AG
|
Country of origin: |
Switzerland |
Series: |
International Series on Consumer Science |
Release date: |
October 2016 |
First published: |
2015 |
Authors: |
Elizabeth B Goldsmith
|
Dimensions: |
235 x 155 x 11mm (L x W x T) |
Format: |
Paperback
|
Pages: |
187 |
Edition: |
Softcover reprint of the original 1st ed. 2015 |
ISBN-13: |
978-3-319-34500-0 |
Categories: |
Books >
Social sciences >
General
Books >
Business & Economics >
Economics >
General
|
LSN: |
3-319-34500-1 |
Barcode: |
9783319345000 |
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