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Books > Reference & Interdisciplinary > Interdisciplinary studies > Cultural studies > Popular culture
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Retro - The Culture of Revival (Paperback)
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Retro - The Culture of Revival (Paperback)
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Bell-bottoms are in. Bell-bottoms are out. Bell-bottoms are back in
again. Fads constantly cycle and recycle through popular culture,
each time in a slightly new incarnation. The term 0;retro1; has
become the buzzword for describing such trends, but what does it
mean? Elizabeth Guffey explores here the ambiguous cultural
meanings of the term and reveals why some trends just never seem to
stay dead.
Drawing upon a wealth of original research and entertaining
anecdotal material, Guffey unearths the roots of the term 0;retro1;
and chronicles its evolving manifestations in culture and art
throughout the last century. Whether in art, design, fashion, or
music, the idea of retro has often meant a reemergence of styles
and sensibilities that evoke touchstones of memory from the
not-so-distant past, ranging from the drug-induced surrealism of
psychedelic art to the political expression of 1970s afros.
Guffey examines how and why the past keeps coming back to haunt us
in a variety of forms, from the campy comeback of art nouveau
nearly fifty years after its original decline, to the infusion of
art deco into the kitschy glamor of pop art, to the recent
popularity of 1980s vogue. She also considers how advertisers and
the media have employed the power of such cultural nostalgia, using
recycled television jingles, familiar old advertising slogans, and
famous art to sell a surprising range of products.
An engrossing, unprecedented study, "Retro "reveals the surprising
extent to which the past is embedded in the future.
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