Using a new theory of evaluation research, which is based on
social science and economic theory, Hawthorne describes three
evaluation methods: benefit-cost analysis, multiattribute utility
technology, and impact evaluation. She illustrates the usefulness
of each method by using each to evaluate a forty-hour, week-long
training program conducted in a high-technology Fortune 500
company. The author shows how her technique for measuring increases
in productivity in terms of monetary benefits can be used. She
provides specific guidelines to be used by trainers and management
in planning and implementing program evaluations. Through her
practical application of these methods the author shows how to use
evaluation methods to improve training and enhance its impact.
"Business Library Newsletter"
This rigorously researched volume explores evaluation methods
that can be used to improve employee training for increased
benefits to the employer. Hawthorne establishes a historical
context for the development of corporate-sponsored employee
training programs and evaluation efforts. She then presents a new
theory of evaluation research which is grounded in social science
and economic theory, and which offers practitioners of employee
training a functional vantage point from which to view program
evaluation. She provides specific guidelines which will assist
educators in preparing evaluation plans, implementing evaluations,
and using evaluation techniques to improve the training and to
enhance its impact. The author describes three traditional
evaluation techniques--benefit--cost analysis, decision analysis,
and impact analysis--and reports on the three methods as applied in
a management education program offered by a Fortune 500 company for
its supervisory and managerial personnel. Hawthorne's technique for
measuring increases in productivity in terms of monetary benefits
is employed to factor difficult-to measure benefits into a multiple
criteria framework of analysis.
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