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Books > History > World history > 1750 to 1900
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Consuming Traditions - Modernity, Modernism, and the Commodified Authentic (Hardcover)
Loot Price: R1,827
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Consuming Traditions - Modernity, Modernism, and the Commodified Authentic (Hardcover)
Series: Modernist Literature & Culture
Expected to ship within 10 - 15 working days
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In an unprecedented phenomenon that swept across Britain at the
turn of the nineteenth century, writers, advertisers, and
architects began to create and sell images of an authentic cultural
realm paradoxically considered outside the marketplace. Such images
were located in nostalgic pictures of an idyllic, pre-industrial
past, in supposedly original objects not derived from previous
traditions, and in the ideal of a purified aesthetic that might be
separated from the mass market. Presenting a lively, unique study
of what she terms the "commodified authentic," Elizabeth Outka
explores this crucial but overlooked development in the history of
modernity with a piercing look at consumer culture and the
marketing of authenticity in late nineteenth- and early
twentieth-century Britain.
The book brings together a wide range of cultural sources, from
the model towns of Bournville, Port Sunlight, and Letchworth; to
the architecture of Edwin Lutyens and Selfridges department store;
to work by authors such as Bernard Shaw, E. M. Forster, Henry
James, D. H. Lawrence, James Joyce, and Virginia Woolf.
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