Successful fundraising provides more than financing. In asking for
money, you tell people about the needs of your community and how
your organization is meeting those needs. That can result in new
donations, new volunteers and new friends for your organization.
Raising at least a portion of the budget from local donors can also
increase financial independence. This series of books gives
practical guidance on getting started: it shows how good
fundraisers think and what questions they ask, with many examples
from organizations in developing countries. It can help
organizations anywhere give their activities a boost.Part one of
Book 2 describes the necessary preparations for a fundraising
campaign: the role of the leader, the board, volunteers and
strategic alliances, and ways to fight fear of fundraising. Part
two outlines the practical essentials of an effective
communications program, from personal contacts to obtaining good
media coverage and making the Internet work for you.
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