"Innovation Design" presents an approach to designing shared
value for businesses, non-profit organizations, end-users and
society. The societal and economic challenges we are currently
facing such as the aging population, energy scarcity and
environmental issues are not just threats but are also great
opportunities for organizations. "Innovation Design" shows how
organizations can contribute to the process of generating value for
society by finding true solutions to these challenges. And at the
same time it describes how they can capture value for themselves in
business ecosystems that care for both people and planet.
This book covers:
. Creating meaningful innovations that improve quality of life,
engage users and provide value for organizations and other
stakeholders;
. Guiding the creation of shared value throughout the innovation
process, with a practical and integrative approach towards value
that connects ideas from economics, psychology, sociology and
ecology;
. Designing new business models and business ecosystems to
deliver sustainable benefits for all the involved parties and
stakeholders, addressing both tangible and intangible value.
"Innovation Design" gives numerous examples of projects and
innovations to illustrate some of the challenges and solutions you
may encounter in your journey of designing meaningful innovations
and creating shared value. It also offers practical methods and
tools that can be applied directly in your own projects. And in a
fast-changing world, it provides a context, a framework and the
inspiration to create value at every level: for people, for
organizations and for the society in which we live.
"
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