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Creativity - The Human Brain in the Age of Innovation (Hardcover)
Loot Price: R896
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Creativity - The Human Brain in the Age of Innovation (Hardcover)
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What is the nature of human creativity? What are the brain
processes behind its mystique? What are the evolutionary roots of
creativity? How does culture help shape individual creativity?
Creativity: The Human Brain in the Age of Innovation by Elkhonon
Goldberg is arguably the first ever book to address these and other
questions in a way that is both rigorous and engaging, demystifying
human creativity for the general public. The synthesis of
neuroscience and the humanities is a unique feature of the book,
making it of interest to an unusually broad range of readership.
Drawing on a number of cutting-edge discoveries from brain research
as well as on his own insights as a neuroscientist and
neuropsychologist, Goldberg integrates them with a wide-ranging
discussion of history, culture, and evolution to arrive at an
original, compelling, and at times provocative understanding of the
nature of human creativity. To make his argument, Goldberg
discusses the origins of language, the nature of several
neurological disorders, animal cognition, virtual reality, and even
artificial intelligence. In the process, he takes the reader to
different times and places, from antiquity to the future, and from
Western Europe to South-East Asia. He makes bold predictions about
the future directions of creativity and innovation in society,
their multiple biological and cultural roots and expressions, about
how they will shape society for generations to come, and even how
they will change the ways the human brain develops and ages.
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