This guide shows readers how to manage their company's product
portfolio for maximum long-term growth. The authors present a
practical approach to managing a company's product portfolio as you
would a financial portfolio - investing for maximum long-term
growth. With its field-tested, step-by-step framework, the book
provides corporations and managers with the strategies they need to
assess and realign their current R&D operations; determine
which products are most worthy of resource allocation; design and
implement a portfolio management process; maximize the value of
their portfolios; and recognize and solve challenges as they arise.
This book should be an essential resource for any company whose
profitability, and very existence, relies on the products it
chooses to develop and the speed with which it brings them to the
market.
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