Unthinking Eurocentrism, a seminal and award-winning work in
postcolonial studies first published in 1994, explored Eurocentrism
as an interlocking network of buried premises, embedded narratives,
and submerged tropes that constituted a broadly shared
epistemology. Within a transdisciplinary study, the authors argued
that the debates about Eurocentrism and post/coloniality must be
considered within a broad historical sweep that goes at least as
far back as the various 1492s - the Inquisition, the Expulsion of
Jews and Muslims, the Conquest of the Americas, and the
Transatlantic slave trade - a process which culminates in the
post-War attempts to radically decolonize global culture. Ranging
over multiple geographies, the book deprovincialized media/cultural
studies through a "polycentric" approach, while analysing in depth
such issues as postcolonial hybridity, antinomies of Enlightenment,
the tropes of empire, gender and rescue fantasies, the racial
politics of casting, and the limitations of "positive image"
analysis. The substantial new afterword in this 20th anniversary
new edition brings these issues into the present by charting recent
transformations of the intellectual debates, as terms such as the
"transnational," the "commons," "indigeneity," and the "Red
Atlantic" have come to the fore. The afterword also explores some
cinematic trends such as "indigenous media" and "postcolonial
adaptations" that have gained strength over the past two decades,
along with others, such as Nollywood, that have emerged with
startling force. Winner of the Katherine Kovacs Singer Best Film
Book Award, the book has been translated in full or in its entirety
into diverse languages from Spanish to Farsi. This expanded edition
of a ground-breaking text proposes analytical grids relevant to a
wide variety of fields including postcolonial studies, literary
studies, anthropology, media studies, cultural studies, and
critical race studies.
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