"New in paperback
Revised and expanded
"
During the tumultuous 1990s, as Russia struggled to shed the
trappings of the Soviet empire, television viewing emerged as an
enormous influence on Russian life. The number of viewers who
routinely watch the nightly news in Russia matches the number of
Americans who tune in to the Super Bowl, thus making TV coverage
the prized asset for which political leaders intensely--and
sometimes violently--compete. In this revised and expanded edition
of "Changing Channels, " Ellen Mickiewicz provides many fascinating
insights, describing the knowing ways in which ordinary Russians
watch the news, skeptically analyze information, and develop
strategies for dealing with news bias.
Covering the period from the state-controlled television
broadcasts at the end of the Soviet Union through the attempted
coup against Gorbachev, the war in Chechnya, the presidential
election of 1996, and the economic collapse of 1998, Mickiewicz
draws on firsthand research, public opinion surveys, and many
interviews with key players, including Gorbachev himself. By
examining the role that television has played in the struggle to
create political pluralism in Russia, she reveals how this struggle
is both helped and hindered by the barrage of information,
advertisements, and media-created personalities that populate the
airwaves. Perhaps most significantly, she shows how television has
emerged as the sole emblem of legitimate authority and has provided
a rare and much-needed connection from one area of this huge,
crisis-laden country to the next.
This new edition of "Changing Channels" will be valued by those
interested in Russian studies, politics, media and communications,
and cultural studies, as well as general readers who desire an
up-to-date view of crucial developments in Russia at the end of the
twentieth century.
General
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