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Visual Analytics for Management - Translational Science and Applications in Practice (Paperback)
Loot Price: R1,910
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Visual Analytics for Management - Translational Science and Applications in Practice (Paperback)
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This book provides students with an in-depth understanding of the
concepts, frameworks and processes used to analyze and present
visual data for better decision-making. Expert contributors provide
guidance in translating complex concepts from large data sets and
how this translation drives management practice. The book's first
part provides a descriptive consideration of state-of-the-art
science in visual design. The second part complements the first
with a rich set of cases and visual examples, illustrating
development and best practice to provide students with real-world
context. Through their presentation of modern scientific
principles, the editors inspire structured discussions of audience
and design, recognizing differences in need, bias and effective
processes across contexts and stakeholders. This cutting-edge
resource will be of value to students in business analytics,
business communication and management science classes, who will
learn to be capable managers through the effective and direct
visual communication of data. Researchers and practitioners will
also find this an engaging and informative book.
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