This critical account of the American Girl brand explores what its
books and dolls communicate to girls about femininity, racial
identity, ethnicity, and what it means to be an American. Emilie
Zaslow begins by tracing the development of American Girl and
situates the company's growth and popularity in a social history of
girl power media culture. She then weaves analyses of the
collection's narrative and material representations with
qualitative research on mothers and girls. Examining the dolls with
both a critical eye and a fan's curiosity, Zaslow raises questions
about the values espoused by this iconic American brand.
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