Inside the success of 100 Business Geniuses
Risk-loving entrepreneurs. Innovative geniuses. Self-starters and
mavericks. The world's greatest businesses were built by unique
people, each bringing their own style and savvy to the marketplace.
100 Great Businesses and the Minds Behind Them is a diverse and
inspiring collections of great business stories. Covering a variety
of success paths, brilliant strategies and engaging entrepreneurs,
each profile explores the genius behind the greatest business
minds:
o A mother's inspiration that launched Baby Einstein
o Aveda's journey from hippie to hip
o How Guinness overcame a centuries-old problem to conquer new
markets
o TiVo's long fight to explain the genius of their product
o How Oprah went from person to empire
o And many more
An engrossing look at what makes entrepreneurs and business
geniuses tick, this book highlights the pivotal moments in the
lives of great businesses, with lasting lesson on the art of making
your business a success.
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