The rise of branding has produced more questions than answers. Here
are some answers. In a collection of 44 essays, written over the
course of three years, Brand Strategists Emily Soccorsy and Justin
Foster share their bold ideas on how to brand in a new world.
Rooted in timeless principles, brain science and a spirit of
individuality, Soccorsy and Foster forge a brand new path to
branding that challenges stale leadership practices, fear-based
marketing and other bad habits brands have accumulated over the
last century. Together, they share their ideas and the application
of an emerging concept, intrinsic branding, which starts with first
looking inward, discovering core beliefs and sharing this inner
work with the market.
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