Popular High Culture in Italian Media, 1950-1970 - Mona Lisa Covergirl (Hardcover, 1st ed. 2018)

When Mona Lisa smiled enigmatically from the cover of the Italian magazine Epoca in 1957, she gazed out at more than three million readers. As Emma Barron argues, her appearance on the cover is emblematic of the distinctive ways that high culture was integrated into Italy's mass culture boom in the 1950s and 1960s, a period when popular appropriations of literature, fine art and music became a part of the rapidly changing modern Italian identity. Popular magazines ran weekly illustrated adaptations of literary classics. Television brought opera from the opera house into the homes of millions. Readers wrote to intellectuals and artists such as Alberto Moravia, Thomas Mann and Salvatore Quasimodo by the thousands with questions about literature and self-education. Drawing upon new archival material on the demographics of television audiences and magazine readers, this book is an engaging account of how the Italian people took possession of high culture and transformed the modern Italian identity.

General

Imprint:	Springer International Publishing AG
Country of origin:	Switzerland
Series:	Italian and Italian American Studies
Release date:	August 2018
First published:	2018
Authors:	Emma Barron
Dimensions:	210 x 148mm (L x W)
Format:	Hardcover
Pages:	337
Edition:	1st ed. 2018
ISBN-13:	978-3-319-90962-2
Categories:	Books > Reference & Interdisciplinary > Communication studies > Media studies Books > Reference & Interdisciplinary > Interdisciplinary studies > Cultural studies > Popular culture Books > Humanities > History > European history > General Books > Humanities > History > History of specific subjects > Social & cultural history Books > History > European history > General Books > History > History of specific subjects > Social & cultural history Promotions
LSN:	3-319-90962-2
Barcode:	9783319909622

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