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Popular High Culture in Italian Media, 1950-1970 - Mona Lisa Covergirl (Hardcover, 1st ed. 2018)
Loot Price: R2,476
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Popular High Culture in Italian Media, 1950-1970 - Mona Lisa Covergirl (Hardcover, 1st ed. 2018)
Series: Italian and Italian American Studies
Expected to ship within 10 - 17 working days
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When Mona Lisa smiled enigmatically from the cover of the Italian
magazine Epoca in 1957, she gazed out at more than three million
readers. As Emma Barron argues, her appearance on the cover is
emblematic of the distinctive ways that high culture was integrated
into Italy's mass culture boom in the 1950s and 1960s, a period
when popular appropriations of literature, fine art and music
became a part of the rapidly changing modern Italian identity.
Popular magazines ran weekly illustrated adaptations of literary
classics. Television brought opera from the opera house into the
homes of millions. Readers wrote to intellectuals and artists such
as Alberto Moravia, Thomas Mann and Salvatore Quasimodo by the
thousands with questions about literature and self-education.
Drawing upon new archival material on the demographics of
television audiences and magazine readers, this book is an engaging
account of how the Italian people took possession of high culture
and transformed the modern Italian identity.
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