Business Research Methods (Paperback, 2nd Edition)

The gold standard textbook in business research - trusted, comprehensive, supportive.

Highly comprehensive and exceptionally well-written, this book provides a complete and clear guide to the process of conducting business research. The only business research book to use interviews with real students to provide invaluable insights and advice on potential pitfalls to avoid, and successful strategies to emulate, when undertaking a research project.

Examples from various business functions including marketing, strategy, and human resource management clearly show the relevance of business research to the real world.

General

Imprint:	Oxford University Press
Release date:	August 2019
Editors:	Emma Bell • Alan Bryman • Bill Harley
Format:	Paperback
Edition:	2nd Edition
ISBN-13:	978-0-19-882877-8
Categories:	Books > Business & Economics > Business & management > Business strategy Books > Varsity Textbooks Books > Academic & Education > Varsity Textbooks > Business & Economics Books > Academic & Education > Varsity Textbooks > Business Management Books > Academic & Education > Varsity Textbooks > Economics
LSN:	0-19-882877-2
Barcode:	9780198828778

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