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Books > Business & Economics > Business & management > Management & management techniques > Organizational theory & behaviour
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New Luxury Management - Creating and Managing Sustainable Value Across the Organization (Hardcover, 1st ed. 2017)
Loot Price: R4,950
Discovery Miles 49 500
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New Luxury Management - Creating and Managing Sustainable Value Across the Organization (Hardcover, 1st ed. 2017)
Series: Palgrave Advances in Luxury
Expected to ship within 12 - 17 working days
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Presenting a vision of the luxury sector and its management, this
edited book describes "the new luxury" through a comprehensive view
of the value chain, from concept to market. The authors argue that
the main characteristics of "luxury" are linked to specific
resources and competencies found throughout the value chain and
that value is a result of the interaction between the brand and
stakeholders, and more precisely with their clients. Taking an
interdisciplinary approach, New Luxury Management encompasses both
strategic and functional aspects of luxury management, providing
innovative solutions to the successful creation and management of
value across the organization, from leadership, human resources,
financial management, marketing and economic perspectives.
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