Entrepreneurship and New Venture Management covers the key concepts
of entrepreneurship and provides comprehensive coverage of all
aspects, including marketing, financial, HR and operations
management. The book discusses the various theoretical aspects to
be considered when starting a new business venture and offers
practical examples to demonstrate the real-life application of the
theory. The new edition includes additional discussion questions
and experiential exercises, and updates to information and
technology. Entrepreneurship and New Venture Management is written
for undergraduate students studying business management at
universities and universities of technology. New to this edition:
Updated material on information and technology, and its impact on
all of the different aspects of a business; Discussion on ethical
business practices such as anti-corruption, compliance, due
diligence, bribery and whistle-blowing; Added information on social
entrepreneurship; Additional discussion questions and experiential
exercises
General
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