Industrial Products - A Guide to the International Marketing Economics Model (Paperback)

Author Jansson merges different perspectives and ideas into a powerful theory on international marketing of industrial products, mainly modern approaches from marketing, organization theory, and institutional economic theory. He combines micro and macro approaches, which is rarely done in marketing and economics. Industrial Products illustrates this new framework with a detailed account of the experiences of thirteen West-European Transnational Corporations in industrial markets in South East Asia.

General

Imprint:	Routledge
Country of origin:	United Kingdom
Release date:	August 2017
First published:	1994
Authors:	Erdener Kaynak • Hans Jansson
Dimensions:	229 x 152mm (L x W)
Format:	Paperback
Pages:	248
ISBN-13:	978-1-138-97266-7
Categories:	Books > Business & Economics > Economics > General Books > Computing & IT > General theory of computing > General Books > Computing & IT > Applications of computing > General Books > Business & Economics > Business & management > Management of specific areas > Personnel & human resources management Books > Business & Economics > Business & management > Sales & marketing > General
LSN:	1-138-97266-5
Barcode:	9781138972667

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