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Internationalization of Companies from Developing Countries (Hardcover)
Loot Price: R4,568
Discovery Miles 45 680
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Internationalization of Companies from Developing Countries (Hardcover)
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Explore new international economic and business trends and how your
firm can benefit from them Internationalization of Companies from
Developing Countries provides marketing and economic researchers
and students with both theoretical and empirical insights into the
motives, methods, and processes of internationalization of firms in
the developing countries of Africa. Full of current facts and data,
this informative book explores how government policies shape a
country's strategies for global competitiveness. The book also
discusses motives of internationalization, approaches to market
analysis and market knowledge acquisition, and domestic and foreign
interfirm relations. Informative and intelligent,
Internationalization of Companies from Developing Countries offers
you a unique conceptual framework for analyzing and understanding
the internationalization process of successful Ghanaian firms and
how these principles can be applied to other businesses in
developing countries. This unique book will assist you in keeping
current with the dynamics of the international market by supplying
you with important guidelines and suggestions. It covers: the
limitations of contemporary theories that explain the process of
internationalization and export development how companies from a
developing country become integrated in the global economy how
governments can support the internationalization process three
prototype orientations of management decisionmaking: planning
orientation, action orientation, and network orientation various
ways of entering and developing a foreign market the concepts of
relationship and interaction as they pertain to international
business, especially the relationships between government
institutions and corporations Comprehensive and concise, this
valuable book fills a void in the current literature about
internationalization in developing countries, especially in Africa.
Internationalization of Companies from Developing Countries will
help you establish productive business relationships and improve
the position of your company and its partners in today's global
arena.
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